My passion for cutting hair began when I was 10 years old, and since then I have been lucky enough to have gained great experience as a hair cutter in the 3 different genres of Salon, Fashion and Education.
PHOTO BY STOYANOV & JONES
BUILDING A CLIENTELE
Gianni Scumaci is a third generation hairdresser who grew up above the family barbershop in Lincoln.
FIRST UK HAIR SEMINAR
He was cutting hair by the age of 10 and by 14 had toured the UK performing hair seminars on stage.
ACCEPTED INTO VIDAL SASSOON
He is accepted in the prestigious House of Vidal Sassoon in London. Gianni becomes the youngest Creative Director in the company’s history.
SASSOON’S YOUNGEST CREATIVE DIRECTOR
He is responsible for the creative direction in salons and heads up the internal Sassoon Staff Training Academy. Gianni is influential in the cutting and styling of the Vidal Sassoon international campaigns.
In 2000, Gianni created ‘The Fanni’, a haircut that had a global impact on the fashion world and dictated the look for many fashion houses. Gucci, Jil Sander and Gap utilised the new look for their shows and advertising campaigns. The haircut became a question point in the board game Trivial Pursuit.
In 2001, Gianni is invited to work at the Academy Awards in Los Angeles to cut the hair for several Oscar nominees. There he stays with Vidal Sassoon for the first time.
FIRST COLLABORATION WITH i-D MAGAZINE
He is the first haircutter in i-D magazine’s history to be recognised with an un-commissioned feature photographic editorial, which celebrated his unique talent for hair cutting and street casting.
His innovative vision takes the art form of cutting hair to a new level outside the hairdressing industry as he begins to collaborate within fashion. This led to his haircuts being featured on magazine covers, in advertising campaigns and creative editorials.
FIRST BRITISH VOGUE COVER
He is commissioned to create a haircut for a Vogue cover shoot with Vogue Fashion Director Kate Phelan, photographer Tim Walker and model Stella Tennant.
FIRST GLOBAL CAMPAIGN WITH JUICY COUTURE
Gianni creates the haircuts and builds wigs for his first global advertising campaign with Juicy Couture, which is launched on giant billboards in New York City's Times Square.
On set in the Hollywood Hills with photographer Tim Walker and set designer Simon Costin. He travels extensively through out the world continuing to collaborate in fashion.
On set in Quarzazate Morocco for his first shoot with Patrick Demarchelier.
In 2009, Gianni is introduced to the iconic photographer David Bailey by Vogue. He has since been responsible for the haircuts and grooming on many of Bailey’s portraits and campaigns.
SIGNED AS INTERNATIONAL VISION DIRECTOR
JOICO Laboratories, a division of Shiseido, appoints him as the International Vision Director for the beauty giant's prestigious hair care brand.
He publishes his first book showcasing his ideas and unique vision for art direction and hair.
GS EDUCATION LAUNCHED
GS Education is formed and Gianni creates his inspired global Salon i-Deas concept for the hair care brand JOICO, inspiring and developing thousands of hairdressers across the world.
He is invited to share symposiums with Bella Freud and Amanda Harlech and is regularly booked internationally for his public speaking on ‘The hidden intelligence of a hairdresser’.
COLLABORATES WITH APPLE
Apple invites him to be a guest speaker and share his work and creative process within their theatres across their stores.